What's the difference between 'Custom,' 'Made-to-Measure,' and 'Bespoke'?​

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Custom

generally means you have some say in the design, such as selecting fabrics, linings, or buttons. However, it doesn't necessarily mean the suit is tailored specifically for your body. The basic structure of the suit is often already set, so while it's personalized in some ways, it isn't necessarily constructed to fit your unique shape.

 

Made-to-Measure

is a very common practice in the 'custom suit' world, and for many people, it’s adequate. This process involves taking your measurements and adjusting a pre-existing pattern to fit your dimensions. While it provides a more personalized fit than off-the-rack, it still works within the limitations of a block pattern, meaning it may not fully account for unique body features like posture, shoulder slope, or other irregularities that many people have. For many, this level of customization is enough to achieve a better fit than ready-to-wear options.

 

Bespoke

is the true, scientific process, where a completely unique pattern is meticulously created for your individual body.

While the term "bespoke" is frequently misused in the industry, real bespoke tailoring involves not just alterations to a block pattern, but the construction of a completely new, custom pattern from scratch.
As the only certified Master Bespoke Clothiers in the Midwest, we provide a fully bespoke experience, from initial to final fitting. Each garment is hand-cut, hand-sewn, and tailored to your exact anatomical specifications, ensuring a fit that accounts for your posture, body asymmetries, and overall structure.
While some believe bespoke requires a single tailor to measure, cut, and sew, modern bespoke techniques utilize a highly skilled team and advanced tools to achieve precision. Every detail is chosen by you, and the final garment is designed to enhance comfort, mobility, and aesthetics.
Whether you’re looking for a suit that accommodates unique body shape or simply a superior fit, when it bears our label, you are experiencing a garment built to scientific, bespoke standards. Bespoke is not just our craft—it’s our science.